Yorksteadd is an English fashion clothing line that was established in 1910 in York, England by
renowned polo player Jack Russel. In 2010, to honor Jack, Yorksteadd became an eco-friendly
brand, promoting sustainability by introducing a brand new line of products to save the
environment and future generations.
Yorksteadd is an English fashion clothing line that was established in 1910 in York, England by
renowned polo player Jack Russel. Jack Russel was a passionate player who wanted to start a
clothing line in order to pay tribute to all the sports people who ever inspired, and in his own
words, ‘will be inspiring him in the future.’

History:

When Jack Russel came up with the idea for the first after winning a match in 1906, he took a
week, collected and gathered his thoughts and sent invitations to designers from all over the
world to come and meet him. He then went on to explain his thought process to all those
designers and had a conversation with them on an individual basis to see whoever shared the
same passion and beliefs as Russel had. After a week-long interview, he was able to find the
right person, Mr. Cauhelo, who seemed to be just the right fit for the job.

Unfortunately, before the project could even start, Jack Russel suffered from a severe injury in
his leg while playing on field. The project took a seat back for two consecutive years as the
sports person turned celebrity expressed his wish to recover fully first before moving on with
his dream project.

Mr. Cauhelo, meanwhile, traveled the world with the intention of expanding his knowledge and
expertise in the world of design. After he came back in 1908, he received a letter from Jack
Russel, wishing to resume the project they discussed two years back. Mr. Cauhelo always liked
Russel’s enthusiasm and energy, which he later on even expressed in the press saying – ‘This
fellow has a certain energy and air about him. I have felt it in every single one of our meetings
that have taken place till now. I think it is even safe to assume that this enthusiasm of his has
turned our relationship from that of formal to friendly one.’

The first meeting between Jack Russel, his manager Mr. Whitbread and Mr. Cauhelo took place
on 28th of November 1908. They discussed, assigned tasks and responsibility and finally set the
wheels into motion. According to Mr. Whitbread, the polo player, juggled between his work life,
family life and the meeting for what later turned out to be Yorksteadd.

The brand was launched after a year, in 1909. Yorksteadd managed to grab not only
sportspersons’ attention but also people who were looking for a brand that could give them
breathable and sweat-absorbing outfits in which they could run and wrestle without having to
worry about ruining their appearance. Yorksteadd became a staple name soon after.

In the 1940s, the brand was sent to the United States of America by Russel’s son, John for
testing and luckily enough, it got the same fame that it received back in Jack Russel’s homeland.
Encouraged to see the result, his son and Russel’s manager continued to ship the products to
many more countries including South America, Argentina, Australia, India et cetera. Since then
the brand has tried improvising its policies and beliefs in order to keep up with the times.

In 2010, in order to honor Jack Russel, Yorksteadd became an eco-friendly brand, promoting
sustainability by introducing a brand new line of products that were made from organic or
recycled materials to reduce carbon footprint and save the environment and future generations
which, the brand believes, should be here to witness Jack’s legacy.